Terms of Use

The Ardent Leader provides its services to you subject to the following terms and conditions.

PLEASE READ THE FOLLOWING TERMS OF USE AGREEMENT CAREFULLY. BY ACCESSING OR USING OUR SITE, YOU HEREBY ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND HAD AN OPPORTUNITY TO CONSULT AN ATTORNEY AND AGREE TO BE BOUND BY THE TERMS AND ALL TERMS INCORPORATED HEREIN BY REFERENCE. IT IS YOUR RESPONSIBILITY TO READ THE TERMS AND CONDITIONS BEFORE PROCEEDING TO USE OUR SITE. IF YOU DO NOT AGREE TO ALL OF THE TERMS AND CONDITIONS, THEN PLEASE DO NOT ACCESS OR USE OUR SITE.

THIS TERMS OF USE AGREEMENT IS EFFECTIVE AS OF DECEMBER 1, 2023.

Acceptance of Terms

The following Terms of Use Agreement (“TOS”) is a legally binding agreement that shall govern the relationship of our users and others, which may interact or interface with The Ardent Leader in association with the use of our website at https://theardentleader.com (the “Site”), and any services provided through the Site.

Terms and Conditions

All visitors to our Site, including customers that enroll in any products and services offered through the Site (collectively, “Services”), shall be deemed as “users” of the Site and/or Services for this TOS.

The user acknowledges and agrees that the Services provided and made available through our Site and applications, which may include mobile applications and those applications made available on various social media networking sites and numerous other platforms and downloadable programs, are the sole property of The Ardent Leader. At our discretion, we may offer additional website services and/or products, or update, modify, or revise any current Site content and Services, and this TOS shall apply to all additional services and/or products and all updated, modified, or revised Site and Services unless otherwise stated. The Ardent Leader does hereby reserve the right to cancel and cease offering any of the aforementioned Services. You as the end user acknowledge, accept, and agree that The Ardent Leader shall not be held liable for any such updates, modifications, revisions, suspensions, or discontinuance of any of our Services. Your continued use of the Site and Services, after such posting of any updates, changes, modifications, or revisions shall constitute your acceptance of such updates, changes, modifications, or revisions, and as such, frequent review of this TOS and all applicable terms and policies should be made by you to ensure you are aware of all terms, conditions, and policies currently in effect. Should you not agree to the updated, changed, modified, or revised terms, conditions, and policies, you must stop using the Site and Services forthwith.

Furthermore, the user understands, acknowledges, and agrees that the Site and Services offered shall be provided “AS IS” and as such The Ardent Leader shall not assume any responsibility or obligation for the timeliness, missed delivery, deletion, and/or any failure to store user content, communication, or personalized settings.

License and Site Access

The Ardent Leader grants you a limited license to access and use our Site and not to download (other than page caching), modify, copy, or print, all or any portion of it, except with our express written consent. This license does not include any resale or commercial use of the Site or its contents; any derivative use of the Site or its contents; or any use of data mining, robots, or similar data gathering and extraction tools. The Site or any portion of the Site may not be reproduced, duplicated, copied, sold, resold, traded, visited, or otherwise exploited for any commercial purpose without our express written consent. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of The Ardent Leader without our express written consent. You may not use any meta tags or any other “hidden text” utilizing our name without our express written consent. Any unauthorized use terminates the permission or limited license granted by us hereunder.

You are granted a limited, revocable, and nonexclusive right to create a hyperlink to the home page of the Site so long as the link does not portray The Ardent Leader in a false, misleading, derogatory, or otherwise offensive matter. You may not use any of our logos or other proprietary graphics or trademarks as part of the link without our express written permission.

Content Placed or Made Available for Our Services

We shall not lay claim to ownership of any content submitted by any visitor or user, nor make such content available for inclusion on our Site and Services. Therefore, you hereby grant and allow for The Ardent Leader the below listed worldwide, royalty-free and non-exclusive licenses, as applicable:

A) The content submitted or made available, including photos, audio, video, and/or graphics, for inclusion on the publicly accessible areas of our Site, the license provided to permit us to use, distribute, reproduce, modify, adapt, publicly perform and/or publicly display said content on our Site and Services are for the sole purpose of providing and promoting the specific area to which this content was placed and/or made available for viewing. This license shall be available so long as you are a customer of our Site or Services and shall terminate at such time when you elect to provide written revocation of this limited license.

B) For any other content submitted or made available for inclusion on the publicly accessible areas of our Site, the continuous, binding, and completely sub-licensable license, which is meant to permit us to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform, and/or publicly display said content, whether in whole or in part, and the incorporation of any such content into other works in any arrangement or medium currently used or later developed.

Those areas which may be deemed “publicly accessible” areas of our Site are those such areas of our network properties that are meant to be available to the general public, and which may include message boards and groups that are openly available to users.

Reviews, Comments, Communications, and Other Content

The Ardent Leader may provide an area for our users to contribute feedback to our Site. When you submit ideas, documents, suggestions, and/or proposals to our Site, you acknowledge and agree that:

A) Your content and contributions do not contain any type of confidential or proprietary information,

B) We shall not be liable or under any obligation to ensure or maintain confidentiality, express or implied, related to any content or contribution,

C) We shall be entitled to make use of and/or disclose any such content and contribution in any such manner as we may see fit,

D) Your content and contributions shall automatically become the sole property of The Ardent Leader, and

E) We are under no obligation to either compensate or provide any form of reimbursement in any manner or nature.

Further, registered users may post content in accordance with proper use of our Site, so long as the content is not illegal, obscene, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of “spam.” You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of the provided information or other content. We reserve the right (but not the obligation) to remove or edit such content but do not, and have no obligation to, regularly review posted content.

Electronic Communications

When you visit our Site or send e-mails to us, you are communicating with us electronically. By doing so, you consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on our Site. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

Your Account

If you use our Site or create an account and become a registered user of our Services, you agree to (i) provide accurate, current, and complete information about you as may be requested on the Site, (ii) maintain the security of your password and identification, including refraining from sharing your password and other account access information, (iii) maintain and promptly update your information, and any other information you provide to us and to keep it accurate, current, and complete, and (iv) accept all risks of unauthorized access to your information and any other information you provide to us. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer and other electronic devices, and you agree to accept responsibility for all activities that occur under your account or password. The Ardent Leader reserves the right to refuse service, terminate or suspend accounts, remove or edit content, or cancel Services in its sole discretion.

We may terminate your access to all or any part of the Site at any time, with or without cause, with or without notice, effective immediately, which may result in the forfeiture and deletion of all information associated with your account. If you wish to terminate your account, you may do so by following the instructions on the Site.

Risk of Loss

The Ardent Leader is not responsible for the loss of information posted on its Site. Users should take steps to preserve content through other means in case of loss.

Advertisers and Links

Any correspondence or business dealings with, or the participation in any promotions of, advertisers located on or through our Services, which may include the payment and/or delivery of such related goods and/or Services, and any such other term, condition, warranty and/or representation associated with such dealings, are and shall be solely between you and any such advertiser. Moreover, you herein agree that the Company shall not be held liable or responsible for any loss or damage of any nature or manner incurred as a direct result of any such dealings or as a result of the presence of such advertisers on our Site.

A) Third-Party Content

The Ardent Leader may provide links to other websites and/or resources. The inclusion of any link is not, and shall not be construed to imply an affiliation, sponsorship, endorsement, approval, investigation, verification, or monitoring by us of any information, materials, products, or services on those links. You may be exposed to third-party content that is illegal, inaccurate, offensive, indecent, or objectionable. In no event shall we be liable or responsible for the information contained in a link or your use of a link. Access and use of such links are solely at your own risk. Thus, you acknowledge and agree that we are not responsible for the availability of any such external sites or resources and you expressly waive, any legal and equitable rights or remedies you may have against The Ardent Leader with respect thereto. Your access and use of such links are governed by the terms of use and privacy policies of the respective website owners, and we encourage you to carefully review such terms and policies.

We do not endorse nor are we responsible or liable for any content, products, advertising, reliability, accuracy, usefulness, safety, legitimacy, quality, or any other materials, on or available from such third-party sites or resources, including any statement, opinion, suggestion, or advice contained therein, and we expressly disclaim all liability in connection therewith. Furthermore, you acknowledge and agree that The Ardent Leader shall not be responsible or liable, directly or indirectly, for any such damage or loss which may be a result of, caused, or alleged to be caused by or in connection with the use of or the reliance on any such content, goods or services made available on or through any such site or resource.

B) Interactions with Third Parties and User Disputes

Our Site may allow you to correspond or otherwise interact with other users who may provide you with information, advice, services, and/or events, or provide you with other information about various companies or organizations. You are solely responsible for your interactions with other users. We reserve the right but have no obligation, to monitor disputes between you and other users. You acknowledge that such users are not affiliated with or controlled by us and that we cannot influence the information, advice, or services provided by other users. If you provide any information, advice, or services to other users through the Site, you understand and acknowledge that you are not affiliated or associated with, controlled by, or influenced in any way by us. You also agree that we are not and will not be responsible or liable for any loss or damage of any sort incurred as a result of any interactions between you and other users.

C) Affiliate Links

Our Site may contain affiliate links and by clicking or subscribing to or through such links, The Ardent Leader may earn commissions. While we strive to only recommend products and services we have personally used and stand behind, The Ardent Leader does not make any representation and takes no responsibility or liability for your use of such affiliate links.

From time to time, we will check to ensure affiliate links are properly updated as required by our affiliates. However, we make no representation that the links are in good working order, directs you to the most recent version of such affiliate’s website or services, and may have been impacted by viruses, malware, phishing, or other bad acts. Your use of incorporated affiliate links is solely done at your own risk and consent.

Cautions for Global Use

Although our Site may be accessible worldwide, we make no representation that the Site or Services thereon are lawful, appropriate, or available for use in locations outside of the United States, and accessing them from territories where such content and Services is illegal is prohibited. Those who choose to access our Site or Services from outside of the United States do so on their own initiative and are responsible for compliance with all local laws. Services are void where prohibited or restricted by law.

Proprietary Rights

The Site, including all content, media and materials, all software, code, text, images, media files, artwork, graphic materials, articles, computer graphics, and visual effects, as well as any accompanying documentation or other materials, tangible or intangible, and all copyrightable or otherwise legally protectable elements of the Site, including, without limitation, the selection, sequence and “look and feel” and arrangement of items, and all derivative works, translations, adaptations or variations of same, regardless of the medium, format or form, now known or hereinafter developed or discovered, and regardless of where produced (all of the foregoing, individually and/or collectively, is referred to herein as “Content”) are the property of The Ardent Leader and its affiliates.  All Content on the Site is legally protected, without limitation, under U.S. Federal and State, as well as applicable foreign laws, regulations, and treaties.  As such, you should assume that all Content contained in the Site is either our copyrighted property or the copyrighted property of third parties. All software used on our Site is the property of The Ardent Leader and affiliates or its software suppliers and is protected by United States and international copyright laws.

No Content may be modified, copied, distributed, framed, reproduced, republished, downloaded, displayed, posted, transmitted, or sold in any form or by any means — in whole or in part — without our prior written permission, except that, if you are eligible to use the Site, you are granted a limited license to access and use the Site as stated within this TOS and provided that you keep such portions confidential and all copyright or other proprietary notices intact. Except as explicitly permitted in this TOS or unless you have received express, prior written permission from us, you do not have any right to use the Content for any commercial use or to receive any monetary or other compensation in connection with the Content. Unless explicitly stated herein, nothing in this TOS shall be construed as conferring any assignment or license to use our intellectual property rights in said Content, whether by estoppel, implication, or otherwise. The express license above is revocable by us at any time without notice or cause.

The brands, names, logos, trade names, trademarks, service marks, and other distinctive identifications (collectively “Marks”) on or in the Site, including, without limitation, “The Ardent Leader” are our intellectual property.  You have no right to use any of these Marks or any confusingly similar marks for any purpose without our express, prior written consent.

Warranty Disclaimers

The Ardent Leader has no special relationship with, or fiduciary duty to, you. You acknowledge and agree that we have no control over, and no duty to take any action regarding (i) which users gain access to the Site, (ii) what Content you access while on the Site, (iii) what effects the Content may have on you, (iv) how you may interpret or use the Content, or (v) what actions you may take as a result of having been exposed to the Content.

We make no representations concerning the Services or any Content contained in or accessed through the Site, and we will not be responsible or liable for the accuracy, copyright compliance, legality, or decency of material contained in or accessed through the Site. We neither represent, warrant, guarantee nor promise any specific results from the use of the Site or Services.

YOU HEREIN EXPRESSLY ACKNOWLEDGE AND AGREE THAT:

THE USE OF OUR SERVICES AND SITE IS AT YOUR SOLE RISK. OUR SERVICES AND SITE SHALL BE PROVIDED ON AN “AS IS” AND/OR “ AS AVAILABLE” BASIS. THE ARDENT LEADER AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, AND LICENSORS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND WHETHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

THE ARDENT LEADER AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, AND LICENSORS MAKE NO SUCH WARRANTIES THAT (I) OUR SITE OR SERVICES WILL MEET YOUR REQUIREMENTS, (II) OUR SITE OR SERVICES SHALL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THAT SUCH RESULTS WHICH MAY BE OBTAINED FROM THE USE OF THE SITE OR SERVICES WILL BE ACCURATE OR RELIABLE, (IV) QUALITY OF ANY PRODUCTS, SERVICES, ANY INFORMATION, OR OTHER MATERIAL WHICH MAY BE PURCHASED OR OBTAINED BY YOU THROUGH OUR SITE OR SERVICES WILL MEET YOUR EXPECTATIONS, AND (V) THAT ANY SUCH ERRORS CONTAINED IN THE SITE OR SERVICES SHALL BE CORRECTED.

ANY INFORMATION OR MATERIAL DOWNLOADED OR OTHERWISE OBTAINED BY WAY OF THE ARDENT LEADER’S SITE OR SERVICES SHALL BE ACCESSED BY YOUR SOLE DISCRETION AND SOLE RISK, AND AS SUCH YOU SHALL BE SOLELY RESPONSIBLE FOR AND HEREBY WAIVE ALL CLAIMS AND CAUSES OF ACTION FOR ANY DAMAGE TO YOUR COMPUTER AND/OR INTERNET ACCESS, DOWNLOADING AND/OR DISPLAYING, OR FOR ANY LOSS OF DATA THAT COULD RESULT FROM THE DOWNLOAD OF ANY SUCH INFORMATION OR MATERIAL.

NO ADVICE AND/OR INFORMATION, DESPITE WHETHER WRITTEN OR ORAL, THAT MAY BE OBTAINED BY YOU FROM THE ARDENT LEADER AND ITS AFFILIATES OR BY WAY OF OR FROM OUR SITE OR SERVICES SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THE TOS.

PER THE ELECTRONIC COMMUNICATION PRIVACY ACT NOTICE, 18 U.S.C. § 2701-2711, WE MAKE NO GUARANTEES OR REPRESENTATIONS OF CONFIDENTIALITY OR PRIVACY OF ANY COMMUNICATION OR INFORMATION TRANSMITTED ON THE SITE OR ANY WEBSITE LINKED TO THE SITE. WE WILL NOT BE LIABLE FOR THE PRIVACY OF EMAIL ADDRESSES, REGISTRATION, AND IDENTIFICATION INFORMATION, DISK SPACE, COMMUNICATIONS, CONFIDENTIAL OR TRADE-SECRET INFORMATION, OR ANY OTHER CONTENT STORED ON ITS EQUIPMENT, SERVERS, TRANSMITTED OVER NETWORKS ACCESSED BY THE SITE, OR OTHERWISE CONNECTED WITH YOUR USE OF THE SITE.

A SMALL PERCENTAGE OF SOME USERS MAY EXPERIENCE SOME DEGREE OF EPILEPTIC SEIZURE WHEN EXPOSED TO CERTAIN LIGHT PATTERNS OR BACKGROUNDS THAT MAY BE CONTAINED ON A COMPUTER SCREEN OR WHILE USING OUR SITE OR SERVICES. CERTAIN CONDITIONS MAY INDUCE A PREVIOUSLY UNKNOWN CONDITION OR UNDETECTED EPILEPTIC SYMPTOM IN USERS WHO HAVE SHOWN NO HISTORY OF ANY PRIOR SEIZURE OR EPILEPSY. SHOULD YOU, ANYONE YOU KNOW, OR ANYONE IN YOUR FAMILY HAVE AN EPILEPTIC CONDITION, PLEASE CONSULT A PHYSICIAN IF YOU EXPERIENCE ANY OF THE FOLLOWING SYMPTOMS WHILE USING OUR SITE OR SERVICES: DIZZINESS, ALTERED VISION, EYE OR MUSCLE TWITCHES, LOSS OF AWARENESS, DISORIENTATION, ANY INVOLUNTARY MOVEMENT, OR CONVULSIONS. THE ARDENT LEADER IS NOT RESPONSIBLE OR LIABLE IF YOU, ANYONE YOU KNOW, OR ANYONE IN YOUR FAMILY WHO USES OUR SITE OR SERVICES HAVE SUCH SEIZURES OR EPILEPTIC CONDITIONS.

Limitation of Liability

YOU EXPLICITLY ACKNOWLEDGE, UNDERSTAND, AND AGREE THAT THE ARDENT LEADER AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, AND LICENSORS SHALL NOT BE LIABLE TO YOU FOR ANY CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE, OR ANY OTHER LEGAL OR EQUITABLE THEORY WITH RESPECT TO THE SITE OR SERVICES, INCLUDING, BUT NOT LIMITED TO, (I) FOR THE USE OR INABILITY TO USE OUR SITE OR SERVICES, LOST PROFITS, DATA LOSS, UNAUTHORIZED ACCESS TO OR THE ALTERATION OF YOUR TRANSMISSIONS AND/OR DATA, COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, SUBSTITUTE GOODS OR SERVICES (HOWEVER ARISING), INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, STATEMENTS OR CONDUCT OF ANY SUCH THIRD PARTY ON OUR SITE OR SERVICES, AND ANY OTHER MATTER WHICH MAY BE RELATED TO OUR SITE AND SERVICES, (II) FOR ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE (REGARDLESS OF THE SOURCE OF ORIGINATION), (III) FOR ANY DIRECT DAMAGES, PUNITIVE, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES. SOME JURISDICTIONS MAY NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. THEREFORE, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

Indemnification

All users herein agree to insure and hold The Ardent Leader and its affiliates, agents, employees, officers, partners, and/or licensors blameless or not liable for any claim or demand, which may include but is not limited to, reasonable attorneys’ fees and costs made by any third party which may arise from any content a user of our Site may submit, post, modify, transmit, or otherwise make available through our Site or Services, the use of our Services or your connection with these Services, your violations of the TOS and/or your violation of any such rights of another person.

Release

In the event you have a dispute, you agree to release The Ardent Leader and its officers, directors, employees, agents, subsidiaries, affiliates, co-branders, partners, and any other third parties from claims, demands, and damages, whether actual or consequential, of every kind and nature, known or unknown, suspected or unsuspected, disclosed and undisclosed, arising out of or in any way connected to such dispute.

Third Party Beneficiaries

You herein acknowledge, understand, and agree unless otherwise expressly provided in this TOS, that there shall be no third-party beneficiaries to this agreement.

Privacy

Please read our Privacy Policy, which is incorporated herein by reference. By using our Site or Services, you agree that The Ardent Leader may, at its sole discretion and to the extent permitted by law, access, read, preserve and disclose your account information, usage history, and submitted Content to (i) comply with any applicable law, regulation, legal process, or governmental request, (ii) respond to claims that any Content violates the rights of third parties, including intellectual property rights, (iii) enforce this TOS and investigate potential violations thereto, (iv) detect, prevent, or otherwise address fraud, security, or technical issues, (v) respond to your requests for customer service, or (vi) protect the rights, property, or personal safety of The Ardent Leader, its users, or the public.

Modifications

We shall reserve the right at any time it may deem fit, to modify, alter, and/or discontinue, whether temporarily or permanently, our Site or Services, or any part thereof, with or without prior notice. In addition, we shall not be held liable to you or any third party for any such alteration, modification, suspension, and/or discontinuance of our Site or Services, or any part thereof.

General Information

A) Entire Agreement

This TOS constitutes the entire agreement between you and us and shall govern the use of our Site and Services, superseding any prior version of this TOS between you and us related to the Site and Services. You may also be subject to additional terms and conditions that may apply when you use or purchase certain other affiliate Services, third-party content, or third-party software.

B) Choice of Law and Forum

You mutually agree with The Ardent Leader that the relationship of the parties and this TOS shall be governed by the laws of the State of Texas without regard to its conflict of law provisions and that all claims, causes of action, and/or disputes, arising out of or relating to the TOS, the parties’ relationship, the Site or Services, or the Privacy Policy shall be resolved exclusively through final and binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rule unless otherwise agreed to in writing by both parties. If the parties are unable to select an arbitrator, then AAA shall select the arbitrator. Judgment on any award entered by the arbitrator may be entered in any court having jurisdiction thereof. User agrees that it may bring claims against The Ardent Leader only in an individual capacity and not as a plaintiff or class member in any purported class or representative proceeding. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement. The Ardent Leader shall be paid its reasonable attorney fees and expenses for any litigation between you and us.

To the extent you have in any manner violated or threatened to violate our intellectual property rights, we may seek injunctive or other appropriate relief in any state or federal court in the State of Texas, and you consent to exclusive jurisdiction and venue in such courts.

C) Waiver and Severability of Terms

At any time, should The Ardent Leader fail to exercise or enforce any right or provision of the TOS, such failure shall not constitute a waiver of such right or provision. If any provision of this TOS is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the TOS remain in full force and effect.